So you don’t like your career, but the pay is great. Happy pay day!
You like your career, but the pay is less. Happy every work day!
It is important to have the right career and pay is not everything.
Sure pay is important. Paying your bills should be one of your goals in getting a career. But it need not be the ultimate goal. Your ultimate goal should be getting a career that makes you happy and, in turn, the employers are happy with you. That is why targeting is an important part of career campaigning. It will help you achieve happiness.
Targeting matches product to market need
In business, targeting means selecting those markets where your product is going to be most successful. It means finding a market that needs your product and is willing to pay for it. The same is true with career campaigning. Before you start your career campaign, you have to determine the right market for your product, which is you.
There are three levels of markets you need to target:
- The sectors,
- The companies, and
- The positions.
Once you have completed the analysis of your strengths and weaknesses and an assessment of your skills, then you are ready to move to the next step. You can start researching the employment positions that are right for you.
In researching, you want to determine
- Career Target Markets: Based on your skills assessment, which careers and related careers are in your career target market?
- Growth Projections: What is the employment growth potential for those targeted careers?
- Career Advancement Potential: What are the advancement potentials for those careers?
- Return on Investment: Whatfurther training might you need to be successful in the career and at what cost to you (time, money, and effort).
- Competition: What is the competition for those careers? Are many or few people looking for these position and what are the qualifications?
- Target Geography: What geographic area do you want to target for a position. Determine how far from your home are you willing to travel to work?
- Target Employers: What employers in that area offer careers which interest you?
- Target Market Growth Projections: Which employers in the area have a positive growth outlook?
- Pricing: Which employers offer salary bases that are within your pricing strategy?
Stop job searching and start career campaigning
You should spend some time answering these questions before you begin your career campaign. Many of the answers can be found on the internet. Most people begin their job search working on their resume first, and then try to find openings that meet what the resume says. This is not the case in career campaigning. Career campaigning starts with doing your research and making a plan from that research. Resume writing and looking for jobs are the actions of the plan but they are not part of the planning.