Today, we can see advertisements and website how-to’s about how we the people should do more to protect our environment and help heal planet Earth. If you Google ‘save the environment’ you will get over four hundred million hits with even more information about how to help you save the planet from the comfort of your home. There are better light bulbs now that take less energy, recycling buckets in the lunch rooms for our recyclables and sporty looking electric cars that get better gas mileage than the gas sucking SUVs. The advertisements could easily have us believe that our future is looking clean and green.
After looking at the advertisements and hype about converting to green energy, a person can very easily believe that we are the first generation to make a conscience effort to go green. However, this is not the case.
Not too long ago, a magazine advertisement caught my attention with a very futuristic looking all-electric car. Which car company this one belongs to is unknown, but in my opinion they seem to be on the right track. If you read the article talking about the electric car, you will see at the final sentence that the power companies are going to keep electricity even more plentiful and low in price. This is fantastic, an electric vehicle with classic lines that harken back to the muscle cars of the late 1960’s. Oh wait! That’s because this add was in a Reader’s Digest from June 1968.
1968? That was 43 years ago!
To put in a timeline perspective, that was a year before man landed on the moon, which was in 1969. People had no idea about MP3 players, the 8-track cassettes and vinyl records ruled. Man was put on the moon using mostly slide-rules and very basic computers that make DOS look cutting edge.
Green technology for some reason or another was depressed for almost fifty years. We may never know if it was corporate greed, money or lack of interest. A depressing fact about this hopeful and inspiring forty-three year old advertisement is that someday, after all this time, isn’t here yet.