Weddings, parties, graduation, travel, and more are upon us as spring/summer heats up and Ft Lauderdale continues its 100th birthday celebration.
This season you can be camera ready for your close ups and activities simply with a sweep of mascara to your lashes- but not just any mascara. It is no beauty novice as it has been in the marketplace for over 25 years, and has 16 attributes that distinguish it from the most expensive, price competitive, well-known brands, making its 1999 debut in the United States.
One might even title it the Superwoman of mascaras in that “neither water nor friction alone is enough to remove it,” while it remains ever so gentle to your eyes, which was the reason it was created; both to avoid the use of makeup remover, that does not help the health of your lashes, as well eliminate rubbing the delicate eye area, which is the part of the face that is most susceptible to wrinkling.
It has been clinically tested to be non-irritating; a benefit for those with sensitive eyes or contact lens wearers, and is not an oil-based paint. The sheer mention of the word paint, may further explain the difficulty over the years that many women have had with its removal.
Previously women in the media, on-camera, the performing arts, or those such as female yacht crews to name a few, with demanding schedules and limited beauty face time had only the alternative choice and expense of lash tinting, false eyelash application or extensions that are equally as damaging in that they make lashes dry, brittle, break, and disappear from sight. Today like them and many “A-list” celebrities you can now turn up your lashes with this revolutionary product.
So who is this Superwoman of mascaras that offers better more natural beautification to the eyes lovingly known to many as “the windows to the soul?”
Blinc, www.blincinc.com blinc, and more blinc,which is a patented formulation, applied like traditional mascara, but instead of painting the lashes forms tiny water-resistant tubes. These micro-tubes bind to one’s lashes, wrapping around even the most microscopic of lash hairs amplifying volume, length, and lift immediately in the comfort of your own environment. You control the number of coats that simultaneously separate lashes always allowing a two minute dry time between each before further application. Once dry and set you are ready for an eye candy day without runs, smudges, clumps or flakes.
Joanne Latona, RDH, BC, CE, CMP and co-founder of Point Pleasant Wellness Spa in Ft.Lauderdale www.dayspaofbroward.com chose blinc mascara for clients to purchase in its eye color enhancing pigments, from traditional black to deep green, as “it supports their mission of offering the finest treatment and beauty ingredient products that represent the best of one’s health both inside and out. Laugher and tears are important emotional releases and with blinc you can be as emotional as you want and remain raccoon eye free.”
While blinc can be sleep wearable, which is another key and unique quality of the mascara, most women prefer removal before. Dr. Leejee H. Suh, M.D., Assistant Professor of Clinical Ophthalmology, at Bascom Palmer Eye Institute of the University of Miami Miller School of Medicine www.bascompalmer.org rated ‘the #1 eye hospital in the country’as published in U.S. News & World Report’s America’s Best Hospitals issue, says “the daily removal of all eye makeup is imperative as a preventative, much like brushing one’s teeth, against the build up of bacteria, to further maintain optimum eye health.” Blinc allows you to do this in a way that is done simply and effectively in combination with warm water and gentle pressure applied by your fingertips, a washcloth or shower, as the tubes effortlessly slide off the lashes and are put to rest, until the dawn of another day of natural beauty.
P.S. Please Eye Responsibly– do not use another person’s mascara and do not apply while in a moving vehicle, especially one you are driving.