With their new website and recent move to New York, Tie Up The Cure and its CEO Fred Ziano are extremely excited about the company’s growth, expansion and their potential to further help the charities they support.
As their website explains, “Tie Up The Cure boasts an online catalog of 100%-silk standard neck-ties, skinny ties, handkerchiefs, plus coordinating cuff links,all cleverly packaged in decorative cylindrical metal tubes. The merchandise color palates are divided into pink (synonymous with breast cancer awareness) and red (along with the rainbow, representative of HIV/AIDS and LGBTQ support).
Most noteworthy is the fact that one-quarter (25% gross) of all Tie Up The Cure sales is directly contributed to the Lung Cancer Foundation of America (LCFA) and the Foundation for AIDS Research (amfAR). Tie Up The Cure is the only company that donates such a large percentage of revenues to these particular non-profits in tandem.”
Having recently marked the one year anniversary of his fiance’s untimely death and subsequent launch of the company, Fred is confident about the direction things are going. For instance, Fred says “There is a strong chance I’ll be able to get a segment on the Wendy Williams Show, and we’re aiming for Ellen as well. She loves ties, and is big for gay and lesbian causes. I’d love to get a rainbow tie on her.”
The products Tie Up The Cure offers are of the highest quality, style and elegance, as well as being a very reasonable price, of which a good portion goes to help people struggling with HIV/AIDS and lung cancer throughout the United States.
In 2009 Fred and his late fiance Candice started an e-commerce apparel business called My Fashion Source. Fred had worked in the fashion business in Italy and Hong Kong, while Candice Rahal was a top fashion model and sales executive.
Soon after establishing the business, Candice was diagnosed with lung cancer and passed away only 8 weeks later at the tender age of 29.
Fred still finds inspiration and comfort in Candice’s memory and knows she would be proud of his efforts and hard work, raising money for the charities amfAR and The Lung Cancer Foundation of America.
Fred spoke to us about the company’s foundation, future direction and how the spirit of Candice still lives on in the clothing line.
Why does the line concentrate on men’s accessories?
When we first started “Ties for Cancer” we were donating a percentage of the proceeds to breast cancer. Back then the campaign was targeting “men supporting breast cancer”.
The tube sets were an instant hit with the men but the best part was the women also loved them so much they started getting involved by purchasing the ties for the men in their lives. So it was a win-win situation. Our tube sets have quickly gained in popularity, so for the moment we’ll be sticking with them in a variety of colors, along with our skinny ties. The merchandise color palates are divided into pink (breast cancer awareness) and red (along with the rainbow, representative of HIV/AIDS and LGBTQ support).
Does Candice inspire some of the designs? In what way?
She doesn’t really inspire any of the designs per se, but what’s funny is that when I first showed her the rainbow pattern ties, she instantly suggested we target AIDS/HIV for HIV/AIDS and LGBTQ support. At first we didn’t really pursue it hard, and it was only after she passed away that I personally decided to attend PRIDE Toronto and NYC with the ties. Let me tell you I had never gotten a more positive response like I did during PRIDE. I knew then that the rainbow silk ties would be a huge hit thereafter.
Are you thinking of expanding to women’s accessories in the future?
Absolutely! This fall TieUpTheCure.com will be expanding to beautiful high end linen scarves for both men and women. We’ll offer them in black, red, white and pink. So keep your eyes open for that!
Was the company originally an AIDS based charity and then you added the lung cancer aspect to it after Candice died?
When Candice was still alive we had originally started with donations going to breast cancer. We had an excellent launch back in January 2010, but then in mid-February of that year, not even two months after launching this project that took us so long to finally get off the ground, Candice was suddenly diagnosed with lung cancer. She was admitted to the hospital not long after that and never made it out again. She passed away a short eight weeks later. It was then that I decided we would drop breast cancer for the time being and turn to our focus onto lung cancer. I’m sure she would have approved of that decision. Nowadays everywhere you look you see breast cancer awareness, but not many people are focused on lung cancer. I don’t want to take anything away from breast cancer, but so few people know that lung cancer remains the leading cause of cancer deaths in today’s society, so I believe raising awareness is a must.
What was the original inspiration for the company? Candice was known to everyone as the ultimate Fashionista. To say she had nothing to do with inspiring the online store would be a lie. At one point she and I had our hands in all kinds of fashion items, including selling ladies dresses, jewelry, purses, and the list goes on. That’s when it was decided we would focus solely on the “Ties for Cancer” as it was quickly gaining popularity in Eastern Canada and New York City.
Losing what you cherish the most, at such a young age, is a very hard seed to swallow for anybody. After she passed away, for about 3 months I found myself in a really dark place. But I slowly picked myself back up and headed to New York City to get my story out there. I’ve since teamed up with an excellent Public Relations representative, who has been with me from the get go. The first thing I said when we met was that my goal was to make it to the Ellen Degeneres show. I want to be able to give Ellen one of my beautiful rainbow ties, and to be able to tell her my story, in the hopes of inspiring as many people as I possibly can. I know Candice is making all of this possible and guiding me from above. Everyone has come together to make this a real success story.
To order your own tie package and learn more about the company and it’s causes, visit them at