The stars of “The X Factor” U.S. came out in force for Fox’s upfront presentation of its 2011-2012 TV schedule, which was held in New York City on May 16, 2011.
As previously reported, Fox will televise “The X Factor” U.S. on Wednesdays and Thursdays at 8 p.m. Eastern/Pacific Time, from September to December. The September 2011 premiere date for the show is to be announced.
Showing their support at Fox’s upfront event were the show’s four judges: “The X Factor” executive producer Simon Cowell, former Island Def Jam Music Group chairman Antonio “L.A” Reid, British singer Cheryl Cole and former “American Idol” judge Paula Abdul. The two “X Factor” U.S. co-hosts Nicole Scherzinger and British TV personality Steve Jones were also at the event.
Fox’s presentation to media buyers was held at the Beacon Theatre. Here are two reports of what happened:
The New York Times says:
Simon Cowell, who is importing the British format of the show to the United States, brought his fellow judges and the show’s two co-hosts out to say hello — and promptly declared them the best-looking cast of any reality show ever.
Randy Jackson, Mr. Cowell’s former colleague on “Idol,” came out on stage with “The X Factor” cast, apparently as a joke. “Wrong show,” Mr. Cowell told Mr. Jackson. “This is the new one.”
Mr. Cowell assured advertisers that “this one is going to be different.” But at first glance the promo video looked a lot like “Idol,” down to the camera angles, the diverse judges’ panel and the teary rejections of contestants.
Of course, Mr. Cowell has another four months to prepare the show before it starts in September.
One thing’s for sure: “X Factor” will not be as nice as “Idol.” Rick Porter of the Web site Zap2It wrote on Twitter, “Based on the ominous ‘X Factor’ promo Fox just showed, I’m assuming losing contestants will be taken outside and shot.”
“X Factor” could be a time period killer for Fox this fall. The clip reel shown to media buyers at the Beacon Theater in New York Monday afternoon at the network’s upfront was over-the-top bombastic and showed a wide range of contestants, settings, and tear-inducing drama. Simon Cowell walked out on stage with fellow judges to the strains of Led Zeppelin’s “Kashmir.”
“We are definitely going to kick ass,” Cowell said, before thanking sponsor Pepsi and Fox and giving back the stage to entertainment president Kevin Reilly, who ran through the network’s entire slate. Despite a full compliment of sitcoms, animation, dramas (“Terra Nova” looks particularly strong), “The X Factor” is where the network will potentially change its fall ratings fortunes with “Idol”-like stats.
After appearing at the presentation at the Beacon Theatre, “The X Factor” stars attended the Fox 2011 upfront party, held at Wollman Rink in Central Park.
(Click here to view a slideshow of “The X Factor” stars arriving at the party.)
“The X Factor” U.S. is a contest for unsigned solo singers and unsigned vocal groups. Contestants must be at least 12 years old, legal U.S. residents and legally able to work in the United States. The show has a grand prize of $5 million and a record deal with Sony Music.