The subjects of this writing, the Palms Hotel & Spa (www.thepalmshotel.com) and the Red South Beach (www.redsouthbeach.com) are located at one of the more accessible and nicer beaches in Miami. Although several competitors can equally count on the advantage of being on Miami Beach, these two properties may have some help coming in the future (more below).
Among the challenges that face the Red South Beach, one is it’s lack of branding and distinct outside appeal. For a regular beach goer who travels Collins Avenue North practically every weekend, the 3010 Collins location never spoke toward a need to visit until two feet started walking down the block. Unfortunately, the neighborhoods lack of curbside appeal virtually eliminates Red’s potential to attract walk in guests. Unlike the Palms, who have established their reputation with years of service, the Red South Beach is youthful (less than a year old) and needs to be resourceful in their marketing efforts.
Once inside, the red and white décor speak to both a calling for a youthful and uber-cool clientele while retaining a feeling of mystery that multiple visits may not explain. The website’s pictures capture it’s essence and elongates the public areas from its much smaller actuality. The staffing is small and helpful, appropriate for the boutique feel Red South Beach exudes. The pricing seen online for their accommodations is respectful in comparison to the competition.
When walking into the Palms Hotel & Spa at 3025 Collins Avenue, the feeling permeates a confidence of knowing oneself. It’s capability to be mainstream for both a casual and a business visitor is apparent. The darkness of the inside public areas hint at sophistication and this is communicated positively through their associates. The pool areas are both intimate and unique, down to the macaws by the pool. The spa and it’s team are very accommodating. The pricing, similar to the Red South Beach, is appropriate and has remained consistent throughout the years.
There were many interested Miami Beach proprietors and real estate owners (The Palms and Red South Beach among them) when the news broke in July 2010 of Marriott coming to revitalize the current dilapidated site of what was once the Seville Hotel, located at 29th and Collins. The former trend setting locale has become the hotel version of Norma Desmond in Sunset Boulevard (http://en.wikipedia.org/wiki/Sunset_Boulevard_(film): unsightly, unwanted, and toxic to the business interests in the immediate area.
The potential of an upscale brand like Edition by Marriott improving this current nondescript area of Miami Beach is unmistakable. The Red South Beach and The Palms Hotel & Spa complement each other well but their businesses and the community need the stability and successful reach a powerhouse like Marriott will surely bring. More will be written about in the coming editions on both this area’s future development and Marriott itself.
Questions/Comments? Visit me at miamisouthbeach.net.