On May 23 Walt Disney Pictures released an online teaser for the upcoming “The Muppets” movie, a faux trailer called “Green with Envy.” With its release, Disney promises the reboot of the Muppet film franchise will add its own mark to the wacky humor and screwball shenanigans of viewers’ favorite puppets.
“Green with Envy” stars “The Muppet” actor and co-writer Jason Segel (“How I Met Your Mother”) and Amy Adams (“Enchanted”) in a faux rom-com film. That paper-thin and predictable plot introduces the two as an adorable couple who attempt to re-find their romance when celebrating their anniversary in Los Angeles.
About 50 seconds in, the trailer then introduces Kermit the Frog, Miss Piggy, Fozzie, Gonzo, Animal and other familiar Muppet faces. Segel, surrounded by the gang, interrupts the trailer to ask, not entirely straight-faced, “Whoa, whoa, whoa! Wait, wait, wait, stop! There are Muppets in this movie?”
From there, “Green with Envy” breaks down into true Muppet madness, including explosions of talent, singing and dancing, and a bit of dynamite.
The trailer was released in movie theaters with “Pirates of the Caribbean: On Stranger Tides.”
As with last week’s release of the one of the teaser posters for the first Muppets movie since 1999’s “Muppets from Space,” the trailer attempts to both set itself apart from previous films and keep true to the Muppets humor, balancing between appealing to loyal fans and attracting new viewers.
The “Green with Envy” trailer marks “The Muppets” PR campaign that feels less like a traditional marketing than a fan-based tribute to the Muppets. The trailer – as with earlier information about the movie- relies heavily on Segel’s star power and implicitly references Segel’s much-touted passion for the Muppets.
The trailer’s release to YouTube also draws upon the Muppets’ popularity online, with promising early results. “Green with Envy” has had more than 670,000 YouTube views since its release. Disney’s social medi campaign for the trailer, let along the movie itself, also includes a “Green with Envy” Facebook page (more than 5300 fans) and the Twitter hashtag #greenwithenvy.
“The Muppets” movie stars Segel and Adams. In the tradition of other Muppet movies, a well-known cast playing second bananas and bit players will also appear, including: Jack Black, Zach Galifianakis, Ricky Gervais, Neil Patrick Harris, John Krasinski, Katy Perry, and Danny Trejo. But the real stars of the show are the Muppets themselves, as the trailer proves.
“The Muppets” is scheduled for U.S. release over Thanksgiving weekend, beginning on Nov. 23, 2011.
As the trailer promises, get ready for Muppet domination.
Wocka Wocka! Subscribe to this column for the latest Muppet Newsflash and other Muppetational happenings. The lovers, the dreamers and me can connect on Kungaloosh, my “all things Disney” Facebook page, or on Twitter.