What would happen if Pepsi® no longer invested in their world-famous Super Bowl commercials? Or in the 1930’s, what if popular housecleaning brands never sponsored what we now refer to as “soap operas?” As it seems, a massive stake of American culture is coined from the evolution of promotions and marketing. But how is it relevant to the music business? Many times I meet aspiring artists who apply their entire budget to recording and production costs. Although, these facets are essential to being relevant in the music industry, there should always be a portion of your budget that is allocated to promoting the CD. Once your promotional dollars are ready to be put to use, hire professional record promoters in your area.
Many record labels contract freelance record promoters in each region of the US to oversee their artists’ accounts in their corresponding area. Just like major recording corporations, independent artists can hire these professionals as consultants to manage their own marketing campaigns and/or to get radio airplay. Hiring professional promoters can also get you noticed by a record labels A&Rs and executives quicker than a viral marketing site, such as Twitter® or Facebook®.
A company with reasonable rates, in Atlanta, is Salvo Entertainment, LLC. They have direct ties to Warner, Atlantic, Slip N’ Slide, and Zone 4/Interscope to name a few. They can assist with anything from creating street presence to wrapped vehicles to promote an artist or product.
Originally from Hollis Queens, New York, DJ Trini has been an instrumental force in promotions for the music industry. Primarily, DJ Trini serves as the Promotions Manager for Hittmenn DJs. He works collectively with the organization’s officers: DJ Greg Street (V-103 Atlanta), Kaspa Da Don (VP of Zone 4/Interscope) and Bigga Rankin (C.E.O. of Slip N’ Slide Street) to construct promotional viral, street, and radio campaigns for labels and recording artists alike (see hittmenndjslive.com). More recently, DJ Trini has applied his industry know-how to spearhead Salvo Entertainment, a marketing and consulting company whose purpose is to assist independent artists in marketing their music and tour management.
Current and past clients of DJ Trini:
Def Jam Recordings
Zone 4/Interscope (Keri Hilson, Polow Da Don, I-15, & Rich Boy)
Konvict Muzik (Akon)
Slip N’ Slide Records (Trina & Plies)
Young Capone (former Road Manager)
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