Question: Should You Hire a Booking Agent?
The question of whether or not to hire a booking agent depends on where you are in your music career/ministry and what you hope to get out of working with an agent. The skill of professionally booking yourself or choosing the best representation that reflects your vision, mission and ministry is very impacting.There are pros to having an agent book you:
- Booking is time consuming and involves lots of juggling of dates and other information. Having someone to do the job for you can free you up to work on your music and be more ready spiritually.
- Agents have contacts with venues and promoters that you may not have, so they can get you opportunities you might struggle to get on your own.
- Agents may have familiarity with out of town opportunities that you might not have, so they can save you from booking inappropriate opportunities.
- Existing relationships with venues and promoters may help agents land you a better opportunity for bookings than you could have secured on your own. In fact, since they normally get a percentage of your earnings, it is in their interest to get you the best opportunity possible for the show that they can!
Since live shows are so important in building a solid fanbase, having an agent on board who can give you a helping hand up to opening bigger opportunities, better venues and so on can be instrumental in building your music career/ministry.
However, naturally, you have to be able to afford working with an agent. If you are just working in your hometown right now, you don’t need to pay an agent to get you those opportunities. Agents should only come into the picture when you are ready to go out of state, out of the country and/or on a 3-6 month themed tour.
Furthermore, be sure you are going to be getting value for money when you work with an agent. If the benefit of having someone else book you is worth any price to you, that’s fine. Otherwise, make sure that when you work with an agent, you are working with one who may be able to bring a little something extra to the table for you – better opportunities, better deals, opening slots on high profile opportunities, etc. If you are not at a point where you can get an agent who offers these benefits to take you, then you might not yet quite be at the point where you need an agent.
Finding a Booking Agent
As with managers, there are local booking agencies and large national agencies, and the same situation exists with the national booking agencies as with management firms. You will find it very hard to get a big, national agency to book you when you are a new band just starting out. They are looking for more established Christian Talent who have already reached a significant earnings level. That means that you will be working with a smaller agent, at least initially. You should apply the same criteria to hiring your booking agent that you did for hiring a manager—find someone with a good reputation who has the ability to get you the opportunities you deserve.
You also need to know what qualifications your booking agent has. In some states, there are no licensing or education requirements for booking agents, so be sure you are working with a reputable agent. If you are hiring a booking agent whose office is in a state that does require licensing and registration, you can verify the status of an agent you are thinking of hiring with the regulatory authorities in that state.
For further information call professional booking at Divine Purpose Associates for a free consultation with offices in Miami, Ft. Lauderdale, Pembroke Pines and Pompano Beach.
FOR MORE INFO, CONTACT DIVINE PURPOSE ASSOCIATES | 508.372.0010|
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