Running contests is a tried and tested way to put a brand on the map. Giveaways and incentives aren’t just great motivators, they have the potential to become viral when they are implemented on social media platforms.
However, while contests can indeed be fun and exciting, there are a lot of technicalities that come with them, especially on the business side. When running promotions that are based on social media, endorsers must be mindful of the legal and technical restrictions that social networks enforce. Contests usually require participants to give out their personal information, and some users aren’t so keen in doing this. In addition, poorly executed contests can lead to bad word of mouth from customers, decreased engagement, or heaven forbid, a lawsuit.
Enter ShareAndTell.com. Powered by a Los Angeles-based startup company called Peer Squared, ShareAndTell is a platform that enables businesses to run contests using Facebook and Twitter.
How ShareAndTell Works
Businesses will simply sign up with ShareAndTell Pro and supply a prize to give out to participants. ShareAndTell will then send them a widget (in the form of a code) that they may place on their websites. This plug-in enables users to share promotions on Facebook and Twitter with just a few clicks, and earn chances to win giveaways in the process. The more they share a promotion, the better their chances of winning a giveaway.
Participants will be able to access the ShareAndTell widget in two ways: By going to the endorser’s website, and by visiting ShareAndTell’s homepage.
A dashboard on the ShareAndTell website gives users a list of several brands that they can post and tweet about in order to win prizes. Given that the company is still in its development stage, the user dashboard is not heavily personalized or geo-targeted yet. However, According to Joey Caroni, founder and Chief Strategy Officer of Peer Squared, their company is “constantly evolving the platform to make for a more robust and engaging user experience.” He also said that they’re working on “deeper integration with a sharer’s social graph to show them more of their friend’s activities alongside their own.”
Caroni also mentioned that ShareAndTell actually generates more genuine “shares” and traffic. Compared to promos with generic rewards or points, participants are awarded with items coming from the endorsers themselves. This way, users will only share a promo if they really want to win the prize that comes with it.
Legal and Privacy Concerns
The good news for businesses is that the ShareAndTell team is well-versed when it comes to the legal issues surrounding social media and contests. Caroni stated that the ShareAndTell platform “handles all the legal, analytics and technology” allowing clients to focus on simply doing business.
Brand and User Benefits
With regard to the positive impact of ShareAndTell, Caroni mentioned that their company helps small and medium sized businesses “get the most out of their websites on the social web.”
“We are creating a mutually beneficial relationship between a brand and its influencers. The brand is able to facilitate more authentic word-of-mouth endorsements from their customers, who in turn, send qualified traffic back to their site and extend the reach of the brand to new customers in their users’ networks.” Participants get the chance win prizes for sharing things and brands that they like, while at the same time helping companies spread the word about their products or services. As Caroni puts it, “It’s a win-win for everyone.”