Few words can ruffle the feathers of your Dallas-area cosmetics specialist than, “Do you have any samples you can give me?”
Why is this so offensive to those in the industry? Well, usually when someone asks randomly for samples-especially before purchasing anything or sitting down for a consultation-that person never returns. If she does return, it’s for more samples. Samples are very expensive to produce, and when distributed correctly, can generate hundreds of dollars per sales associate. But when handed out like candy to women who simply don’t want to purchase anything, it’s a complete waste.
So here’s the best way to request samples: First, as we’ve discussed before, know your skin type. Expect that anti-aging samples are going to be geared more towards people with dry skin, as drier skin types show lines and wrinkles sooner. Secondly, know what you want to correct. There is no point in sampling a spot-treatment if you are worried about forehead 11’s. Thirdly, sit down for a consultation.
Recently, a woman wandered into the front door of my boutique and let her child touch everything on the front table while she cooed and praised her for being cute. The woman then yelled across the room, “Say, do you have any samples?” I replied, “Sure. What would you like to try?” Her answer? “Oh, I dunno. Just something to try your products.” “Okay…which products interest you?” “Just something!” was her reply.
I could see we were getting nowhere, and that whatever I gave her was going to come back as another free sample request. So she received one sample packet of a perfume that isn’t a hot seller. Why? She barked a request for free items without even entering the boutique, then didn’t bother to sit down for a consultation. I couldn’t tell her skin type from across the room, and I’ll bet she didn’t know how to describe her skin either. Believe it or not, this happens all the time!
In Dallas, you’re likely to have slightly oilier skin than other parts of the country due to the heat and humidity. Therefore, the drier skin anti-aging products might make you feel icky. I would urge you to try these sample products at night, so that your skin may absorb them uninterrupted and during it’s natural repair process. Samples you receive aren’t going to change your skin within the 2-day time frame they are built for; rather, the samples are used to see if your skin likes the consistency and doesn’t have allergies to the product. (Two days is plenty of time to test both.) That doesn’t mean you can request a month worth of samples to get results, either!
Companies know that to try is to buy, so don’t be shy about asking under the correct circumstances. Know how to get the best products for you at the counter, and Stay Beautiful!