Today (June 21) Chicago-based alternative punk rock band Rise Against released the music video for their latest single, “Make It Stop (September’s Children)” on the bands VEVO channel. The music video is primarily story based, and revolves around three homosexual high school students being bullied, hitting an emotional rock bottom and then becoming empowered. To watch the music video, click here or on the link below.
Watch: Rise Against “Make It Stop (September’s Children)” music video
The “Make It Stop (September’s Children)” music video flashes back and forth between the three gay teenagers being tormented by classmates, and the Rise Against quartet performing in a high school gym. Near the end of the music video there is real life footage of kids saying encouraging words to those that feel fear to be themselves. Before each little clip plays, the shot flashes to Rise Against lead vocalist and guitarist Tim McIlrath who is sitting in a classroom desk. He calls out a name, and age before a clip plays of a teenager giving encouraging words.
The lyrical content of the song “Make It Stop (September’s Children)” has a universal message about being yourself, even after being pushed down. The lyrics, “Born free, but still they hate. Born me, no I can’t change,” can easily be associated with homosexuality, but it also can be associated with someone who feels like the ‘odd ball’.
The lyrics are powerful, and so is the music video. Rise Against could have easily taken the music video into a direction of teenagers feeling as if they do not belong, but they specifically targeted it to show people are still not accepting of all sexual orientations.
The band teamed up with a non-profit project titled, It Gets Better Project which focuses on supporting and providing hope for LGBT kids and teens. McIlrath states:
“A number of events were the catalyst for the creation of Make It Stop, everything from the suicides in September 2010, to our own fans voicing their fears and insecurities from time to time,” says McIlrath. “I decided to create the song as a response, and when I discovered the It Gets Better campaign and [It Gets Better Project co-founder] Dan Savage’s commitment to such an important and concise message, I was moved. I immediately felt that if our song is the road, then the It Gets Better project is the destination. I hope the synergy between the two can reach people and make a difference.”
The song, “Make It Stop (September’s Children)”is from Rise Against’s 2011 sixth studio album, Endgame. The single has currently only charted as high as #30 on Billboards Alternative chart, but after the release of this music video, I am sure it will see much more mainstream success. You can catch Rise Against on tour with Foo Fighters this fall 2011.
What did you think of the music video? Leave comments below, or connect with me via Twitter: @NatalieChicago