You only get one chance to make a first impression that will last seconds. However, the after effects of that first encounter will last a lifetime and be permanently etched on people’s mind. The end results will be hard, if not impossible, to erase.
Many people have good intentions, but sometimes they can get overlooked and be taken out of context, especially in business.
Every city has its own vibe and particular way of conducting business and Los Angeles is no exception.
Life in Los Angeles has created a much more relaxed vibe and atmosphere compared to any city around the world and it even extends right into the business world.
For many L.A. entrepreneurs, causal dress and conversation are perfectly acceptable in business and this has become the norm in one of the biggest cities in this country.
However, the L.A. entrepreneur, or anyone conducting business for that matter, should retain your professional image on your social networking pages because that web page might be the first impression your company will give to a potential customer.
Aside from creating a consistent identity with your social networking pages, it’s even more important to have fresh, relevant content that’s appropriate to your business.
Fill out your profile with only information that’s pertinent to your business such as your contact information, a summary about the company and positive updates your customers will need to know about.
Always write using a professional tone.
Keep the message short and simple.
Get straight to the point.
It’s perfectly acceptable to ask all your friends/followers a question related to business such as “What is your favorite marketing method?” Just make sure you tell them how to contact you with their response.
Spell check and make sure you are using the correct grammar and punctuation marks when applicable.
Leave out personal and unnecessary details you wouldn’t want to the whole world to know about you.
Never speak abusively or negative about any person no matter how you feel about them on a public website.
Although you have every right to your feelings, it’s definitely unprofessional to voice your concerns on the Internet because the results will always have a negative impact on you and your business.
It’s especially important to treat your social networking pages as another avenue to market your business because it is a direct reflection of your company’s image.