Post-punk indie rapper MC Lars has launched a new record label geared toward helping fellow indie rappers make a name for themselves.
Dubbed Horris Records, after a character in the Movie Monster Squad, the label’s goal is to “help as many talented, like-minded, DIY/ punk culture-based indie rappers have as many self-sustained careers as possible.” According to the label’s mission statement, Horris Records was born out of MC Lars’ realization that as the music business changed, “there had to be a way to implement new media economics and create something unique and lasting.”
The label’s first release is Sick Kids from New York artist Weerd Science, which came out on Tuesday. “I couldn’t have signed a more amazing artist and I am going to help him blow up because I love him and his work so much,” says MC Lars in a press release
Sick Kids is Weerd Science’s (whose real name is Josh Eppard) second release, coming after his Friends and Nervous Breakdowns album six years ago. Eppard, who is best known for being the drummer for Coheed and Cambria (2001-2007), and is currently the drummer for Terrible Things, has been a fan of hip-hop most of his life and has always seen himself as an MC. With Sick Kids, Eppard details the ups and downs of his drug abuse, much of the album being recorded at the height of his habit. When faced with the thought of rerecording some of the tracks, Eppard, who has been sober for two years, says in a press release that “it would’ve been vastly different if I was sober. It would also be a injustice to my struggle with addiction to gloss my performances.”
MC Lars is also planning a label mixtape for release in June. Featured on the mixtape will be KRS-One, Sage Francis, Grieves, Sole, MC Frontalot, Rittz, Scroobius Pip, Weerd Science and MC Bob Mielsen (MC Lars’ father). “The mixtape is the first in what I hope to be a series of free projects that highlight the diversity and my ability to metwork with our subgenre of rap. All of the rappers featured are people I reached out to directly and they all bring a different take to my ‘post-punk laptop rap’ style,” says Lars.
Other plans for the label include MC Lars’ new album being released this summer, called Lars Attacks!, as well as a pilot this fall for a hip-hop themed kids show.
MC Lars and Weerd Science will be performing together on this year’s Vans Warped Tour (you can read my preview here. They were also at the Warped Tour Kick-Off party), which hits Nassau Coliseum on July 23rd. Sick Kids is available now.