For most of us the morning routine of consuming a high-octane fresh brewed caffeine beverage is tantamount to a religious experience. Coffee first, everything else will follow. Yes coffee, the original magic bean. It’s what’s for breakfast, lunch and dinner. Drink only the best, and the best coffee comes from the best beans, perfectly roasted and ground for optimal taste. Coffee is Life. Respect the Bean.
Unfortunately too many consumers of this wonderful elixir equate quality with highly caffeinated, overly roasted burnt flavor, with as many espresso shots in one cup as the law of physics will allow as the standard of quality (By the way the lighter roast has more caffeine). Too their detriment, they are missing out on the real coffee experience.
The best coffee comes from the independent coffee shop. Why? Because the owner is from the community and has a personal interest in the daily doings of the business, where the beans are from, how they are roasted, ground, brewed and what the customer wants. If there is a problem at any level the owner knows about it PDQ. If it’s not fixed quickly and if a problem continues, the business will cease to exist. Unlike a corporate chain (The brewing process is designed for the highest output, not the highest quality) that has deep pockets and profits coming in across the nation, multi million dollar advertising, budget, one or two people who complain here or there are irrelevant and insignificant to the big picture and ultimately to their bottom line. If a franchise or corporate store is not profitable, it closes, laying off employees, who now become irrelevant and insignificant. In reality, the corporate chains are not selling coffee. They are selling a perceived lifestyle based on marketing.
So once you grow up, mature, and attain a certain level of wisdom to actually appreciate the flavor of coffee, you will become a member of an actual exclusive club. You will then stop buying coffee from the clown, the king, and the folks from Seattle and buy, appreciate and drink real quality coffee.
So if you are tired of being irrelevant and insignificant and ready to break the chain and demand your independence then please visit these fine coffee shops across the NEPA area and experience coffee the way it is supposed to taste.
And remember, “Friends Don’t’ Let Friends Drink Corporate Coffee.”
Euro Café, 570-587-2233, 1121 Northern Blvd, Clarks Summit, PA
Zummo’s/Electric City Roasting Co. 570-344-2715, 918 Marion St. Scranton, PA
Café Beignet, 570-558-6455, 801 N. Washington Ave. Scranton, PA
Mansours Coffee & Grocery, 570-341-6673, 969 Prescott Ave, Scranton PA
Northern Light Espresso Bar, 570-342-3200, 536 Spruce St., Scranton PA
Jaya Yoga and Tea House, 570-319-1726, 320 S. State St., Clarks Summit, PA
Outrageous Coffeehouse, 570-341-1443, 515 Center Street, Scranton – (570) 341-1443 and 570-696-6856, Midtown Village, 41 S. Main St. Wilkes Barre, PA
Tioga Bistro, 570-836-7900, 49 E. Tioga St. Tunkhannock, PA
Sacred Grounds Coffee, 570-207-3200, 3 W. Olive St. # 108, Scranton, PA