There are primary colors, and then there are unkommon kolors. The masterminds behind the clothing company, Unkommon Kolor have brought another series of heat this month to Dallas.
Unkommon Kolor accurately claims to be your favorite artists’ favorite artists. Dallas hip-hop artists such as K.MC and The Mohicans among others sported their newest crew necks during the winter months—cue T-baby’s, “It’s so cold in the D.” Style should transfer over into different months, and they have succeeded in bringing their talents to south beach with crew necks, and most importantly with their newest line.
Series 4 Release
Dallas’ version of the dream team was created in 2007, and implemented in the summer of 2008 with a full court press of mass producing shirts for the buying pleasure of fly kids everywhere. On June 23rd, Unkommon Kolor’s newest line, “Series 4” hit digital store shelves along with the mouse clicking of anxious shoppers.
“Series 4 is inspired by Native American and New Mexico motifs. We knew we liked the color palette, so we began doing designs that were inspired by those colorways, but quickly decided to just design using those themes and not just the colors,” Jeremy Biggers, the co-owner, explained.
For the first time, their newest line consists of clothing besides just t-shirts for the most part. Unkommon Kolor has allowed for fashion conscious people to transition from day to night with three, unisex tank tops and a Henley that should serve as staples in anyone’s closet.
“As we grow, our customers grow. That’s why we went with the Henley—for our customers that are growing out of wearing just t-shirts. It’s a more mature look without abandoning what we usually do,” Bryan Blue, the co-owner, said.
There are two solid-colored tank tops that are available in “apache” red and navy blue. The most creative tank top and my personal favorite would have to be the black one entitled, “runs with horses.” It comes accompanied with a rustic Navajo pattern of horses joined by a red, turquoise and orange color scheme.
“We tried to produce a themed line for the first time. We wanted a more cohesive look with this series by showing people what we thought wasfly at the time,” Blue continued.
The Dream Team
These guys—I use that term loosely—are redefining the Dallas fashion scene, one fly at a time. Instead of remixing logos of established clothing brands, Unkommon Kolor will always apply their art form before becoming complacent.
“Art is at the forefront of what we do. Our team is made up of artists. A lot of other brands take a picture they find online, and throw some cheesy font on it, and call it a “design”. We pride ourselves on being able to create original content,” Biggers said.
The Unkommon Kolor team is made up of 6 people that equally contribute their hue to the overall big picture. Blue and Biggers are the owners, and they assist in designing all of the original images and unique prints with Eric White, and Sam Mattice-Lowery.
Morgan Farruya styles beautifully, especially with the most current lookbook. Marcus Young acts as the public relations and marketing, which allowed them the opportunity most recently to talk to the music lovers of Dallas on K104. Blue also brings the impeccable design to motion with his videography while Biggers covers motion to a standstill with his photography.
Blue explained, “I’m inspired personally by my brothers and music. I also never want to work for someone. I will leave all of that unhappiness for the people who are afraid to go out on a limb and take a risk doing what they like to do.”
Unkommon Kolor will become a common, household name sooner than later as they now have an online store, and a few stores around the country at Shogun Boutique in Ft. Worth, TX., Centre in Dallas, Traffic Boutique in New Orleans, LA., and—with the release of Series 4—Premium Goods and Check Other Outfitters in Houston, TX. There are a few more stores that are being discussed right now as well that are in Pittsburgh, PA., and Los Angeles, CA.
“We’ve experienced new things every year that we never thought we’d see. The life of our brand has been incredible, and it’s been a heck of a ride, and we know this is just the beginning,” Biggers said.