In its second year, haircare giants SoftSheen-Carson® Dark and Lovely, the #1 ethnic haircare brand in the world teamed up with ESSENCE Magazine to announce the kick-off of the 2011 Dark and Lovely Fashionista Model Search to ask New York City’s most stylish women one major question, “Are You Dark and Lovely?” Now, if you answered that with a confident “Absolutely!” then you may have what it takes to enter this year’s casting call for a chance to win a $5000 Shopping Spree with Celebrity Stylist Carlton Jones, a Hair Makeover with the First Lady Michelle Obama’s favorite Hairstylist Johnny Wright and your very own ad in ESSENCE Magazine!
This year’s event will bring on an exciting panel discussion covering a variety of topics in beauty and fashion. The panelists will include Dark and Lovely Brand Ambassador and Actress Bria Murphy, ESSENCE Beauty Director Corynne Corbett, Celebrity Fashion Stylist Carlton Jones, ESSENCE Editor-at-Large Mikki Taylor and Celebrity Hairstylist and SoftSheen-Carson Style Squad Member Eric Bland. Last year, just like my fellow New York fashionistas, I decided to enter the model search and film my experience for my fans (check out the video attached to this feature). To my surprise there was alot of “real ” competition and I didn’t stand a chance against all the fabulous talent. However, I did have a blast getting the inside scoop on what it really takes to be considered “Dark and Lovely”.
“We are so excited to be partnering once again with ESSENCE magazine to find our next Dark and Lovely Fashionista”, states Angela Guy (SVP and General Manager, SoftSheen-Carson). “Dark and Lovely continues to motivate and inspire women throughout the world, so we have created this platform to allow women to affirm to themselves and to the world both their inner and outer beauty”.
During the month of June and July consumers will also have the opportunity to enter to win the Dark and Lovely Fashionista Model Search in person at two live casting events. Dark and Lovely and ESSENCE magazine will host two exciting, fun-filled live castings in New York City, June 15th and Atlanta, July 16th. Fashionista hopefuls can also enter to win the national contest by visiting www.essence.com/iamdarkandlovely, uploading a personal photo and expressing in their own words Why they are Dark and Lovely? Many great prizes will be given away with several chances to win. However, there will be only ONE lucky winner to claim the title as the 2011 Dark and Lovely Fashionista.