Alrighty Chicagoans, yes I know most of you can’t wait for summer, but to be honest, I can’t wait for fall 2011! Why, you ask? Well, if you haven’t heard, you better ask somebody! A little birdie or two or three have let me in on the big secret that has signs on Michigan Ave. Yes, Topshop is coming to Chicago and is set to open in September of 2011! The lovely team of Topshop and their lovely British accents invited select press last week to have a sneak preview of their fall line and exclusives and share the deets with all the rad readers out there! Guess what lucky lady Examiner got to join in the fun? You guessed right, moi! It was an afternoon of fun, great fashion at the top of the Wit Hotel and I’m so excited to finally get to share the details with all of you.
Topshop is a European retailer that has become a major fashion authority and a celebrity favorite over the years. It recently made its way over to the US via NYC, but it has chosen Chicago as its next stop on its way to fashion world domination. The price points range from high to low and everything in between. It’s definitely a fast fashion brand, but it has the higher quality you would expect coming out of Europe. Yet, it is definitely the brand’s unique styling and impeccable customer appreciation that sets it apart from the competition. How many stores do you know that bring the facebooking opportunities in store and throw parties galore? Not many, but then again, Topshop isn’t your typical brand. So, Chicago be ready to get in on the fun that Topshop has in store for you!
Topshop and Topman definitely had some interesting trends for the season. Of course, some are bolder than what average Chicagoans might like, but there are also some great classic staple pieces that anyone can enjoy. The trends that the designers shared at the preview included: Glam Rock, Thrift, Psychobilly, 1970’s and Unique.
- Glam Rock: This trend is reminiscent of Joan Jett, the 1970’s gold and glitter for an all out glamorous feel. Faux fur is a major aspect of the entire glam rock assortment and is a fun way to play up the glam! The most over the top product is the oversized shaggy coat made from goat hair in a bright pink shade. The footwear and accessories are over the top, but can totally be incorporated to an ensemble of basics and neturals for style that is not runway bound.
- Thrift: Vintage inspired style that is a mix of high and low style. The brand definitely mixed in a casual 60’s feel with a more put together aesthetic of the 40’s post war Britian. Topshop highlighted Thrift as an eclectic dress up box of girly vintage pieces. The styles include ladylike dresses in feminine florals and ditzy prints as well as longer style skirts in pleated styles. This is definitely a look a girl can rock to an afternoon tea. Yet, this is definitely not your grandmother’s tea as color is extremely bold and prominent throughout the trend. Colored pants in jade were a favorite along with bright prints.
- Psychobilly: This is by far one of the favorite trends of the fall season for Topshop. Pyschobilly combines rebel style of the teddy’s of the 60s with sleek modern twists. Clean tailoring and basics create an assortment of fun, but incredibly wearable styles. Slim cigarette trousers and mixed textured looks are transferable on and off the rack. The line also had some incredibly fun statement pattern themes including: polka dot prints, window pane checks and color blocking features.
- Unique: This trend is bringing luxury back. The clothing throughout the unique line is inspired by the opulence and elegance of 1930’s America. The prints are super fun incorporating faux spot prints, retro vehicles and fun silhouettes. The motifs definitely bring the trend to the next level. This trend relies heavily on tailored elements in sleeves, jackets and collars. One could see Cruella Deville wearing the line, but it’s so much more friendly than she could ever be with it’s flattering silhouettes! The fabrics range from crushed velvet to patent leather.
Each of these trends stand strongly on their own, but can also be paired down with simple elegance through the use of staple basics. Jeans, trousers and basic tees can all be mixed and matched with the many different elements of each of the trend stories. Topshop is definitely a fashion forward brand, but Chicago is ready for the action. The styling will work well with the Midwest basics as they are all interchangeable and spread across all age demographics. The brand is even giving some props to the windy city with some fun Chicago branded items and Chicago themed cosmetics!
Can’t wait for the store to open? Stop by Topshop.com and buy online. If you like what you read, follow the CFTE on Twitter or “Like” the CFTE on Facebook! Remember to check out the CFTE’s blog to check out more pictures of the line at: www.thefashionrevolucion.blogspot.com or check out more images on the CFTE’s Flickr Stream!