The boom of the coffee craze has 8-year-olds hooked on frothy coffee drinks and high school teens comparing phones and blogs over frozen treats with caffeine and whip. When talking with his girlfriend about coffee prices creeping up, Austin resident and stock analyst Jon Hook remarked that coffee is now bought and sold like stock. It has an ETF (exchange traded fund) cleverly known in the stock world as JO.
While coffee isn’t the dotcom boom of the nineties, it has changed our lives and in some cases the way we do business. Combine a cup of java and a comfy chair at a local café with the fact that nearly everyone has a laptop, and you can see why coffee shops are the new office of choice for many workers, especially people with non-traditional desk jobs.
Tina Aldrich, owner of Orlando based O2 Breathe, does most of her planning at coffee shops. She often combines her planning with people watching to really get her creative juices flowing. She says coffee shops are her safe haven for focus and her best work. While visiting Austin to consider expanding her business here, particularly for ACL, Aldrich got some work done at Opa! Coffee and Wine Bar. She described it as “very laid back and exploding with character.” She said the atmosphere at Opa was great and the “comfy chairs could let you melt away with your thoughts.”
Even real estate is done over coffee. Newlyweds and first time homebuyers Elizabeth and Moises Ramos had every meeting with their realtor in a Starbucks. The franchise was just off the highway, very near the neighborhood where their home search was focused. Location made it the ideal rendezvous for a brief meeting before going out to look at properties. The friendly environment and opportunity for refreshments also made it ideal for a wrap up meeting after the day of looking at homes. Finally, free internet made it easy for their realtor to pull up info about the properties viewed and take immediate electronic notes.
And of course, the writer in us all loves the ambience of the coffee shop. Bloggers, reporters, and columnists can write in a local restaurant or coffee shop at any hour of the day. While it is unlikely that most can expect quite the glitz and glitter (literally) of earning a living like Carrie Bradshaw Sex and the City-style, coffee can be identified as a great reason to to get some work done some place other than the office. So grab a cup and get to work!
There are over 50 Starbucks locations in Austin. Click here to find the Austin location nearest you. http://www.starbucks.com/store-locator
Check out this article for other Austin coffee shops where you can get to work.