If I’ve said it once, I’ve said it a thousand times. Insert long story here. It seems that almost every time I bring on a new client, I am fixing some sort of mess on facebook. Over the years there are a few things that just stick out as common sense to most, but for others…not so much. For those of you who have violated any or all of the following, please take a moment and resolve the issue. The rest of us online would greatly appreciate it.
1. DONT OVER FEED YOUR RSS TREE
Keep the information you are subscribing to and promoting on your page relevant to your target audience. Never connect your personal and business walls.
2. TOO MUCH TEXT
Me like pretty pictures. Me like pretty video. Me like pretty music. Me HATE Text text blah blabber blabber boring btext
Here is a shocker to most business owners. In reality, all that textity texity text blah, will maybe, hopefully, if it is a good day in Spain….be read by a visitor to your site….ONCE. And then never again. In this goldfish attention span society, you have to be the shinny ball to get the social cat. And nothing is better than pictures, and video.
3. DON’T FORGET ABOUT THE PAGE
Nothing looks worse than a business page that hasn’t been updated in a while. Using “well we just go so busy that we didn’t have time” is not, has not or will ever be a good excuse. Treat your facebook page like a billboard on the busiest street in your city, or the prime commercial spot. Put online what you will never mind everyone seeing.
4. DON’T MAKE MULTIPLES.
Its hard enough as it is to get one up and running. Build one, commit to it, and make it great.
5. DO NOT BE SNEAKY
CreatIing a business page in the name of your competitor, and inserting your contact information, is actually NOT a great idea, and could possilbly land you in court. Its the real world, not High School people.
6. HAVE FUN
Most of the world doesn’t give a flying flip about most of the crap you think is soooo important. Put the basics. Then make it about the CUSTOMER.
7. OWN IT OR LEAVE IT ALONE
Don’t set up any group or page under an account that is not directly related to the OWNERSHIP of the business.
8. DON’T NOT START
This is not a trend that is going away. It is almost insulting to hear the phrase “ Well Im not just that good on the internet thingy” I don’t care who you are, or how old you are….pick up the phone, register for introductory classes at your local community college or university, and get with it.
9. DON’T BE ALONE
Don’t be the only one posting to your wall. The “Im afraid someone will log on and post a nasty comment about my business” mentality, is just ignorant. If they don’t say it on YOUR page, they are going to say it somewhere. Might as well have it where you can at least defend yourself, or , I don’t know how about this… LISTEN to the complaint…. FIX it, and then let EVERYONE know its been fixed. The world is not perfect. Never has been. Never will be. So quit planning for the exception rather than the rule.
10. DON’T LIVE ON FACEBOOK
If you don’t listen to any of the other warnings, listen to this one. DO NOT make your facebook business page your sole source of communications, revenue, or resource. Facebook is great. But it is not your company. Facebook owns facebook. You own YOUR company. Keep, or get your site up to date. DON’T send people to facebook. Bring them FROM facebook. I know there is so much media and hype about the 500 million users on Facebook. Just rememebr there is six and a half BILLION that are not.